This blog is for practical Filipina fashionistas who want to look good but are constrained by a tight budget. We'll teach you how to save money by buying affordable alternatives and trying out DIY beauty treatments.

Top 10 Pinay wardrobe essentials

Still looking for the perfect LBD? Buying a new pair of sexy jeans? Want to revamp your closet? Hold your shopping checklist as we give you the top ten Pinay wardrobe essentials.

We at StreetSmartCharm loved the show Tim Gunn’s Guide to Style so we’ve modified his top ten wardrobe must-haves and made our clothes selection more appropriate to the Philippine weather so every Filipina fashionista will have the most comfortable yet stylish everyday outfit. Here are our top picks:

1. Basic black dress – Often called the “Little Black Dress,” this wardrobe essential is on number one for many reasons. It’s a classic - it never goes out of style, it can be paired with different tops (such as the chiffon flowy sando), it’s versatile - can be worn at work or at a party, and it’s great for those you-simply-can’t-decide-what-to-wear occasions. When buying an item, just remember to fit the dress. Have the patience to hop from one store to another until you see the one that flatters your figure. I like seeing ones that hug the hip and thighs perfectly, those that hit just 3-5 inches above the knees. Choose the dress with a durable, comfortable material that’s good to wear all year round.



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Gap Sale!

The Gap Sale is on til Aug 7, 2011!  Enjoy great deals and exciting discounts! 


You can find GAP Stores at Shangri-la Plaza Mall, Bonifacio High Street, SM MOA, SM Megamall, Alabang Town Center, Trinoma and Glorietta4.



To get regular SALE updates plus beauty and fashion tips, click the Follow button at the right sidebar >

Topshop End of Season Sale

It’s the End of Season Sale again at Topshop. Enjoy big discounts of up to 50% off on selected items from July 1 to 31.

The month-long sale is available in all Topshop stores in the Philippines.

Sale Duration: July 1 – 31, 2011




To get regular SALE updates plus beauty and fashion tips, click the Follow button at the right sidebar > 

Topshop Stores:

Level M3, TriNoma
Level 2, Robinsons Galleria
Level 3, The Podium
Level 2, Shangri-la Plaza Mall
Level 1, Robinsons Midtown Ermita (New Wing)
Level 2, Alabang Town Center Mall
Level 1, Greenbelt 3
Level 2, Power Plant Mall
Bonifacio High Street
Level 1, Ayala Center Cebu



Collezione Mid-year Sale

Watch out for Collezione’s Mid Year Warehouse Sale on July 14 to 16, 11am until 8pm. Get up to 70% off on great selections.

The 3-day sale will be at #01 Jose Cruz Street Barangay Ugong Pasig City.

Sale Duration:  July 14 – 16, 2011

Refer to the poster below for the directions going to the Collezione Mid Year Warehouse Sale venue.



To get regular SALE updates plus beauty and fashion tips, click the Follow button at the right sidebar >

54% off laser hair removal

Resolve that unattractive, unwanted underarm hair with IPL laser hair removal and raise it to the next level!

No more plucking, shaving, or waxing that may create discomfort. Raise your arm proudly and confidently with hairless underarm in every angle.

This treatment is available at Cathy Valencia Skin & Body Centre Greenhills, Makati, Alabang, Quezon City, and White Plains branches. For more information:

Check out today's deal at #PilipinasBestBuys and be hairless in every angle like Marian Rivera!

SM Megamall End of Season Sale

It’s the SM Megamall‘s End of Season Sale again. Shop and go crazy with up to 70% off discount on selected items at participating stores. All the big brands are participating.

Not only that, dress to impress because a secret fashion police will be going around for the MEGA Trendspotting. Be spotted and get a chance to win Gift Certificates (GCs) from your favorite stores.

Promo period: July 1 – 10, 2011


To get regular SALE updates plus beauty and fashion tips, click the Follow button at the right sidebar >


What's the right hairstyle for my face shape?

Everyone hates those bad hair days when our head looks like a newly-builty bird's nest or a dead plant. What could be worse right? Well, having a bad hair day everyday.

Like clothes, there a a hundred cuts that look good - on the magazine. But there are several which will probably suit you.



Instead of tackling hairstyles for each face shape, we'll help you remedy problem areas instead.

Prominent cheeks and jaw - for girls with round, diamond, square and heart-shaped faces, the main problem is the tendency to look plump because of the larger cheek or jaw area. To remedy that, just do what Charice Pempengco does. She covers it up with her long hair. Choose a layered hairstyle with wispy, tapered ends (that fall in the right places, unlike Charice's old haircut which left her jaw exposed).


If you have short hair, make sure that it is fuller at the crown and has less volume near the cheeks. This will even out the proportion. See pic below: Kelly Clarkson, yes; Kelly Osbourne, probably not (unless you're a celebrity and can rock any hairstyle).



Large forehead - Having a large forehead is usually the problem of people with triangular faces. Pop star Rihanna would be the best example. The basic rule is to cover it up so that people would focus more on your beautiful face than on your forehead. Rihanna has learned how to do that through time.


Square jawline - the problem with having a square face is that it tends to give off a masculine feel. You can counter this by having soft layers to your hair. Check out Salma Hayek's hairstyles.


Long face - oval-face-shaped women can get away with everything. They are the ones who can flaunt even the shortest of hairstyles and still look good. However, some oval-faced people (especially the thin ones) have long faces. Some of the best hairstyles to have are curls, shoulder-length and even a bob. You can also add bangs to cut the length of the face. One Hollywood celebrity you can look up is Julia Roberts.



flaunt your beautiful hair!
- K